How to Create a Viral Video for your Business
If you’re interested in video marketing for your business, making something that a consumer actually wants to share is critical for success. Consumers watch – and share – branded videos for the same...
View ArticleWhat Video Style Suits Your Business?
You probably already know that if you want to get your business noticed, you need a video. The great news is that even if you’re a ‘behind the scenes’ type of person and don’t feel comfortable being...
View ArticleMarketing Your Business – YouTube 101
Did you know that YouTube is the 4th most visited website in Australia, and the second most popular search engine in the world? Outranked only by google.com, google.com.au and Facebook, YouTube can be...
View ArticleHow to Use a Storyboard
When it comes to creating effective video, planning is crucial. The storyboard is a visual plan of your video. It is designed to help you – and everyone on your development team – visualise your...
View ArticleVideo Marketing Strategy Checklist
Video is a great way to build business relationships. Video allows your audience to connect with you, and your brand, in a way that just isn’t possible with less personal mediums like audio, text or...
View ArticleHow to Improve Your Presentation Skills
There are many elements to creating an effective video. Some of them you can outsource, like the crew, the set design and even the writing of your script. But there’s one thing that’s ultimately up to...
View ArticleVideo & Social Media – a Winning Combination!
Video marketing is a powerful business tool, and in today’s marketplace, social media sharing is the new ‘word of mouth’, so it makes sense that combining the two would make a winning business...
View Article5 Questions to Ask When Hiring a Video Professional
Anyone can buy a video camera and call themselves a videographer, but it takes much more than the right equipment to become a video production professional. So, how can you tell a true professional...
View ArticlePlanning Your Video Content for 2015
You already know that video marketing is crucial for business success. There is little doubt that video content is the best way to reach your audience. So, if you’ve decided to take the plunge, now is...
View ArticleYou Need a Production Team You Can Rely On
Last week, I had the opportunity to work alongside Katy Perry and her production team at Acer Arena. While I was interviewing make-up artists, hair stylists, band members and dancers, the rest of...
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